BRANDING | Main Street Cycles

BRANDING | Main Street Cycles

Main Street Walks added a cycling tour to part of their offering and wanted it to have its own visual identity.

I set about creating a logo that was immediately recognisable as being part of the Main Street Walks brand, while still being distinct in it’s own right.

 The visual design concept plays strongly on the steampunk aesthetic of the original logo with a reference to the penny farthing bicycle. It also retains the original logo's upright orientation and positioning of the signposts making the link to its sister brand immediately apparent.

The visual design concept plays strongly on the steampunk aesthetic of the original logo with a reference to the penny farthing bicycle. It also retains the original logo's upright orientation and positioning of the signposts making the link to its sister brand immediately apparent.

 The logo integrates seemlessly into the existing visual language of Main Steet Walks and now Main Street Cycles

The logo integrates seemlessly into the existing visual language of Main Steet Walks and now Main Street Cycles