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Figment

“Inspired by the works of surrealist René Magritte and the master of impossible reality M.C. Escher, FIGMENT challenges perceptions of the familiar.”

The development of the Eye print for Black Coffee’s A/W winter collection stems from exploring what it means to perceive.

Black Coffee A/W 2015 | Surface Design

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“Inspired by the works of surrealist René Magritte and the master of impossible reality M.C. Escher, FIGMENT challenges perceptions of the familiar.”

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The development of the Eye print for Black Coffee’s A/W winter collection stems from exploring what it means to perceive.

The primary means humans have for perceiving is visual. The eye also features prominently within the surrealist movement as representative of perception and the gaze and there subversion thereof. It thus a natural motif to explore questions of the gaze and what it is we perceive within art, and fashion, and in the context of a runway show fashion as art.


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Reference imagery

The reference material given to me by Designer Jacques van der Watt was rife with eye imagery that sparked the exploration of it as a central theme to the visual language of the collection.

The entire process sparked a questioning of what is reality?

Thus the spindly-legged elephants brought to life by Surrealist Master Salvador Dali were transmogrified into eyelashes wandering the dunes of our lids.

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Process work

An idea never springs forth fully realised and as shown here goes through a process of growth, iteration, and refinement.

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As we gaze upon the works so too do they gaze back upon us.